Personal branding and being visible in your business.

Personal branding and being visible in your business – what does it mean for you?

If you are considering using someones services or their products, what’s an initial thing you might do? Check them out – their website, their social media channels and Trust pilot are all things you might look for. You will quickly form an opinion according to what you find… or as importantly, what you don’t find. But you will form an opinion and it could influence your decision on whether to buy from, or work with who you are checking out.

Let’s turn this round to you and your potential clients who could be checking you out. First of all, that’s great, that’s exactly what you want them to do … and what will they find?

It’s is really important to get yourself visible for your audience, but what if you just don’t feel comfortable doing this?

Your brand encompasses a lot more than your logo.

You are very much part of your brand, the way you speak, your values, beliefs, why you do what you do and your personal visibility. It’s all part of what makes up your personal brand.

So here’s the thing, your potential clients want to know who you are, today, now, not an old inappropriate shot from some years back or on holiday. If you form an opinion of someone when you see these, they will do the same for you.

Becoming comfortable and at ease to do this is priority so you project the genuine you. Good clear headshots showing you as the friendly and approachable person you are is a great start.
Love Your Image offers a headshot session, specifically to help you find your confidence: Explore Your Image

But you can do so much more with it.

There is no getting away from it, that photographs and videos are an important part of establishing your brand. But you can ease yourself into it, taking one step at a time and find your feet. 

Find your stories

Big, little, personal, business, using photographs and videos to tell them. It is very common that a personal post receives more engagement than a more regular business post, so your posts don’t always need to be business related. They don’t need to be your life story – many will relate to little snippets of what’s going on in your world.

I’ve been photographing Kim both personally and professionally since 2012.

Kim started out, all those years ago, not so comfortable being photographed, to now being a very prolific content creator.
She has many, many photos of herself, living, relaxing and working and can find the right image to go with the right post. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

She still uses some of those photographs from years ago, to illustrate a relevant post, as well as many up to date ones from our last shoot in 2023:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kim’s website can be found here – Morr Marketing

How did we achieve this?

As the professional guiding, it’s important I establish a good rapport with you from the outset. Put you in a place where you can feel at ease and able to be yourself is paramount. I have to earn your trust. What better way, than to start with a cup of tea/coffee and find some mutual ground 🙂

It’s also important to discuss what you would like and what you are hoping to achieve. Finding the right photographer who is going to listen and guide you where they feel it’s necessary with creative ideas, or in areas that you’ve asked for their help and suggestions.

You don’t need to struggle!

Help is at hand and we can quite literally take it one step at a time, until you have conquered your fears and can be yourself in front of a camera.

 

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